The book · Coming soon on Amazon
Marketing Connections
A business novel about growth that lasts, in a world where AI can automate almost everything except trust.
A young marketer leaves agency life for an Indian fitness startup with a good product, users who can’t find it, and six months of runway. Over the years that follow, the brand, the growth engine and the team all have to be built, and then rebuilt when AI arrives.
Each chapter puts a real framework to work inside a real decision. Alongside the classics (personas, the FCB Grid, AIDA, community-led growth) are ideas from my own work: the Decision Tax, and why systems fail at the handoffs.
Augmented Marketing: AI that amplifies human connection.
- 01 Understand deeply. Marketing to everyone is marketing to no one.
- 02 Create real value. The best marketing looks like help.
- 03 Build community. The strongest growth comes when users become advocates.
- 04 Adapt continuously. Principles endure; their expression has to evolve.
For marketers five to fifteen years in, founders, leaders steering through change, and MBA students who want practice over theory.