Access brought the next hundred million investors to the door. Understanding decides who stays.
Currently, I’m President at KoinBX, finishing a book on marketing in the age of AI, and investing as an angel in founders building for the next hundred million investors. I speak at summits, and I advise companies building markets people don’t understand yet.
Write to me, or find me on LinkedIn or X.
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Fifteen years building markets for things people didn’t understand yet.
15 years building.
Teams from one to 60+.
From a college project to India’s first crypto unicorn.
- 2025–Present
President at KoinBX
A vernacular-first crypto exchange. Advisor through 2024, President since December 2025.
- 2024–2025
Co-Founder & CEO at AssetWorks AI
Investment research for a fast-growing base of new retail investors. Wound down in November 2025.
- 2024–2025
President at Cox & Kings
The relaunch of a 260-year-old travel brand under new ownership.
Bottom line Vision, brand architecture and a founding team, built under a name that had nothing left beneath it.
- 2023–2024
CMO at Tap Invest
Fixed income for investors who had only ever known equity.
Bottom line Annual revenue target in 8 months. 1.8x transaction volume, 1.5x users, +50% retention.
- 2019–2022
SVP & Head of Brand, Marketing & Communications at CoinDCX
India’s first crypto unicorn, built while the major ad platforms banned the category.
Bottom line 13M+ users in under 12 months. Team from 1 to 60+. $2.1B valuation.
- 2016–2019
Founder at Prarambhan Group & BigMyGig
A brand strategy and design firm, and a marketplace for live artists.
Bottom line 100+ clients, 30+ brands, 65,000 artists registered.
- 2010–2016
Early career at TCS, Coca-Cola and Cipla Health. MMS from JBIMS.
↓ Full story
On stage and in print.
Signature keynote
The Next Hundred Million
Who the next generation of investors are, and what it takes to keep them. Most recently at Unchained Summit, Da Nang.
The book · Coming soon on Amazon
Marketing Connections
A business novel set inside an Indian startup, about growth that keeps people at the centre as AI arrives.
This & That.
Wrote my first line of code at nine. When a CTO quit on me, I taught myself to ship the product in twelve weeks. I still build when the team needs it.
Based in Bengaluru, working wherever the work is. English, Hindi, Tamil and Gujarati.
Recognition
- Grand Jury, New York Festivals Advertising Awards, 2021
- Panel speaker, Unchained Summit Vietnam, Da Nang, 2026
- Speaker, 16th India Digital Summit (IAMAI and NITI Aayog), 2022
- Stellar CxO Award, MIA Impact Circle, 2023
- Jury, Campaign India Digital Crest Awards, 2021
- Jury, Fulcrum Awards, 2021
- Jury, exchange4media Pitch Marketing 30 Under 30, 2022
- Jury, Indian Telly Adz Awards, 2022
- Bylines in The Economic Times, the Free Press Journal and DT Next